||-Development of media plan (covering paid, earned, shared and owned media) for the region, based on the objectives and KPIs prescribed by the Head of Marketing.
-Work with regional marketing team and agency to execute media plan.
-Meet KPIs set by the Head of Marketing.
-Build loyalty enhancing strategy for the region, in association with the loyalty department in Tokyo head office.
-As a newly established function, you will also seek to create experiential campaigns, and look for out-of-the-box methods to drive marketing performance. Any other responsibilities assigned by the Regional Marketing Manager, including various projects under the group.
-Report to Regional Marketing Manager, Asia & Oceania Region