Are Singaporeans the 'complain kings'?
The e-commerce shopper survey
The recent survey finds that the highest number of complaints about online shopping experiences are from Singaporeans, among all Southeast Asian countries.
34.7% of complaints over 30,000 e-commerce customer reviews were made by Singapore consumers.
The number of complaints made by Thai consumers ranked in the second position while the Philippines ranked in the third.
It also revealed that Singaporeans write complaints in capital letters which is 25% more likely than Malaysians.
Should we be proud to have gained the No.1 position or ashamed of it?
Well, it says that the complaints by Singaporeans are usually not related to price while the Philippines are about product prices.
In the article of Business Insider Singapore, the writer enhances: it is not much that Singaporeans love to complain, but rather, we really enjoy sharing our experiences with other customers online.
We heard that famous Japanese retailers are launching in Singapore, such as Don Quijote and Lumine. As national characters of Singaporeans are different from Japanese, we will need to win customers' hearts in local ways with win-win solutions.
Read more on the original articles here.
http://www.businessinsider.sg/surprise-surprise-singaporeans-are-complain-kings-of-southeast-asia-e-commerce/
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